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O2 has unveiled an sudden hero in its new emblem marketing campaign – an enormous speaking fish. The absurd advert is reasonably odd for the class however delivers a easy message to its shoppers about its house broadband answers.
“With this new campaign, we’ve taken O2 down a completely new path. Humor here isn’t decoration, it’s strategy,” defined Leif Johannsen and Patrick Matthiensen, managing companions for introduction at Serviceplan Bubble. “It creates connection and makes the brand tangible. It’s one of the most powerful tools to spark attention and drive real excitement.”
The marketing campaign is absolutely built-in throughout TV, virtual and social from this week. “This campaign is more than just creative storytelling. We’re making a clear and bold statement: customer orientation is not a buzzword – it’s our commitment,” mentioned Steve Plesker, director of name and advertising and marketing communications at O2 Telefónica.
“With O2, we’re taking it to a new level in the telecommunications industry. We are showing consumers that O2 is the right choice – a provider that doesn’t leave you alone once the contract is signed but sends a technician to install everything, for free.”
