Magners is welcoming in summer season with a burst of dancing power because it marks a brand new route in its promoting and advertising. ‘That’s Magnertism,’ captures the cider maker because the go-to beer lawn drink for the impending season.
“[The campaign] captures the unique spark that Magners brings to any moment. It’s nostalgic, effortless, and perfectly timed,” stated Jane Parlon, emblem advertising director at Magners.
“We wanted to put Magners back where it belongs; in the hands of every summer lover, festival goer and get-out-on-the-grass type consumer across the UK, and with temperatures set to rise this weekend it looks like we’ve timed the campaign launch perfectly.”
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This is the primary primary marketing campaign from inventive store Ark since being appointed as Magners’ retained lead company.
Mat Goff, founder at Ark added: “Magners is a brand people remember and love, they’ve just been wondering why it left the chat. Well now it’s back, right where you’d expect to find it, bringing vibes and pulling people into a bar near you this summer.”