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Forget same old tester strips, Lynx’s newest marketing campaign takes sampling in an excessively other path: inviting guys to scratch and sniff.
After launching its decrease frame spray previous this yr, Lynx has now unveiled the following segment of its marketing campaign from advert company Lola Mullen Lowe: scratch and sniff billboards.
At first look, they seem like vintage undies commercials: black and white, sculpted abs, tight boxer briefs. But revealed immediately onto the briefs is one thing sudden: scented ink. By rubbing the prints, exact perfume comes during which turns the billboard into an speedy product demo.
“Our audience has evolved. They want to smell great everywhere, and they appreciate humor, boldness, and honesty,” provides Tomás Ostiglia, government inventive director at Lola MullenLowe.
Launched in London and throughout males’s way of life magazines, the marketing campaign has already begun turning heads.
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“This billboard is more than a stunt, it’s a demonstration of the product’s purpose, and a celebration of confidence in its most unapologetic form,” added Caroline Gregory, world emblem director at Lynx.
