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Lenovo Legion, Lenovo’s top class gaming logo, is highlighting the resilient spirit of players internationally, spotlighting the actual, gritty adventure of perseverance that defines each gaming enjoy, which inevitably comes to failing… again and again, even painfully. Which is strictly what makes victory, when it occurs, that a lot more rewarding.
To deal with this biting fact, the emblem has unveiled a 45” hero movie, set to the hit track Big Dawgs by means of Hanumankind, hoping to resonate with younger audiences. It will run throughout TV and video-on-demand, with the longer movie hosted on Lenovo’s YouTube, web page, and social/neighborhood platforms. The marketing campaign will run in 180 markets throughout the United Kingdom, US, EMEA, APAC and LAS.
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Mathew, Lazare, international logo lead, gaming, at Lenovo, stated: “At Lenovo Legion, our mission is to empower gamers to reach the impossible, whatever that impossible might be. But we know that there is a hard truth to face when in that pursuit: A core part of being a gamer is facing struggle after struggle, suffering defeat after defeat, until finally a breakthrough is achieved. Through ‘Always Get Back Up’, we wanted to celebrate the relentlessness of gamers who never back down and show that Lenovo Legion is here to power that spirit through our awesome ecosystem of gaming devices and AI software.”
