Ad of the Day: Cheeky analog movie presentations that no one is ‘good’ always

The movie captures on a regular basis other folks doing occasional ‘bad’ issues, reminiscent of refusing to pick out up their canine’s trade or feigning sleep to keep away from having to surrender their seat on a bus, whilst reaffirming that they’re nonetheless able to doing excellent.

“I wanted this film to feel honest and relatable, which is why we leaned into the imperfections, both in the characters we portray and the way we captured them,” defined the movie’s director, Mateusz Miszczyński.

“We used real, everyday locations and avoided overly polished visuals, because real life is rarely perfect. It’s messy, funny, and flawed, but that’s what makes it human. That’s also why we chose to shoot on analog film, it adds a layer of authenticity and unpredictability that perfectly matches the campaign’s message,” he provides.

Soundtracked via LA-based indie band Gustaf’s Best Behavior, the 60-second spot is going directly to hero one of the vital Foundation’s real-life participants and their relatable confessions, together with Matgorzata, who helps ladies in jail however unintentionally killed her goldfish and Klara, who is helping disabled ladies with good looks treatment, but continuously steals her pals’ lighters.

Alex Prew, ingenious copywriter at Dude, added: “Even good people aren’t good 100% of the time. Good people scam the supermarket self-checkout. Good people steal pint glasses from pubs. We wanted to paint the most inclusive picture of a good person, to make everyone feel like they can make a change in their community.”