Ad of the Day: Bottega Veneta’s poetry set up emphasizes its ‘logo-free’ philosophy

Unveiled on the Rowing Club in Shanghai, the undertaking options 1000’s of copies of Xiuhua’s anthology In Such a Staggering World, organized in a hanging 3-dimensional show formed just like the Bottega Veneta wordmark. Visitors are invited to interact with the set up and take house a duplicate of the e book.

Yu Xiuhua, born in 1976 in a rural village in Hubei Province, started writing poetry in her twenties. She rose to nationwide prominence in 2014 when her poem I Crossed Half of China to Sleep with You went viral on-line, cementing her standing as an impressive voice in recent Chinese literature.

Founded in 1966 close to Venice through a bunch of artisans, Bottega Veneta is famend for its dedication to craftsmanship and its unique no-logo design ethos, an way that aligns with the quiet wonderful thing about Xiuhua’s poetry.

Credits

Campaign title: A poetic dialog

LePub

Global leader government officer LePub, leader ingenious officer LePub Worldwide: Bruno Bertelli

Global leader ingenious officer: Cristiana Boccassini

Global co-chief ingenious officer: Mihnea Gheorghiu

Executive ingenious director LePub Singapore: Stephan Schwarz

Creative director: Marie Poumeyrol

Creative director: Sandra Bold

Associate ingenious director: Yucy Wang

Associate ingenious director: Giuseppe Vescovi

Art director: Joao Araujo

Copywriter: Ruben De Barros

Head of consumer services and products: Giada Salerno

Account director: Lucia Nani

Global leader technique officer: Bela Zeimann

Global leader technique officer: Sol Gahfoor

Strategy director: Iva Boksic

Global head of public family members and verbal exchange: Isabella Cecconi

Chief manufacturing officer: Francesca Zazzera

Head of manufacturing: Federico Fornasari

Head of video manufacturing: Anna Sica

Producer: Edward Petrea

Editor (case movie): Enrico Munarini

Color grading (case movie): Luca Parma