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Pepsi has introduced a star-studded, world marketing campaign bringing in combination soccer legends previous and provide.
‘Refresh the Game’ stars David Beckham, Pelé, Ronaldinho, Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry and celebrates 50 years of soccer moments with the logo.
The challenge will roll out globally throughout markets, together with the United Kingdom, Saudi Arabia, Mexico, Guatemala and Brazil.
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On the paintings, Beckham stated: “We’re witnessing a new generation of sporting superstars and it has been an honor to feature alongside them. The players in this campaign have played a pivotal role in getting women’s football to where it is today.”
Created by means of advert company Copa90, acclaimed director Nicole Ackermann was once at the back of the digital camera.
Gav Rowe, leader ingenious officer at Copa90, defined: “It’s all about refreshing the sport, so it made sense to take this subsequent era of gamers and position them on the middle of a few of Pepsi’s maximum mythical commercials, no longer simply entering into historical past however taking up and rewriting it.
“Through advanced CG previs, AI upscaling and cutting-edge VFX – ranging from digital matte painting and 2D enhancements to expert color grading – we reimagined archival footage in a way that feels seamless, modern and full of energy. Each legacy moment was approached as a creative sandbox, where technology and storytelling collided to transport fans from past to present and bring a whole new perspective to the game.”
