Ad of the Day: Animated brief for arthritis turns artwork into remedy

This distinctive mission places the inventive energy immediately within the palms of sufferers residing with the illness, using stop-motion animation thru clay remedy.

The movie follows a trainer who, regardless of the demanding situations of rheumatoid arthritis, unearths inspiration in her scholars to stay shifting ahead.

Nino Goldberg, leader inventive officer LATAM at VML: “The idea behind ‘Don’t Stop Motion’ was simple yet powerful: turning clay therapy into a meaningful experience. We wanted the patients to be protagonists – not just of the film but also of a message of resilience.”