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Tesco’s F&F clothes vary is showcasing its trendy credentials with a brand new marketing campaign that strikes clear of class tropes. Instead, operating with photographer Alex Prager, the grocery store logo has tapped into relatable reviews, equivalent to bathroom paper caught to a heel, a get dressed stuck within the automotive door or tripping up the escalator at rush hour in entrance of a complete crowd of other people.
‘Style It Out’ has introduced with a collection of 3 movies and is supported by means of out-of-home, print, social, radio and virtual process. The marketing campaign will run national in the United Kingdom for 2 months.
Felipe Serradourada Guimarães, govt ingenious director at BBH, mentioned: “I’ve always dreamed of working with Alex (Prager). I’ve had her book in my office for some time. So when she said yes, I knew we had something special. When people of that caliber want to be part of a project, you know the work is good.”
Want to head deeper? Ask The Drum
Credits
Campaign name: Style It Out
Advertising company: BBH London
Executive ingenious director: Felipe Serradourada Guimarães
Creative director: Uche Ezugwu
Creatives: Ash Hamilton and Sara Sutherland
Designer: Jen Lally
Planners: Saskia Jones and Tom Papalizou
Business lead: Anna Rosenthal and Sian Richards
Account director: Megan Houghton-Brown
Account supervisor: Holly Errington
Agency movie manufacturer: Victoria Doran
Agency assistant movie manufacturer: Valentina Schwendinger
Agency print manufacturer: Sarah Tooley
Agency assistant print manufacturer: Matt Kitto
Media planners: Patrick Bennett and Sasha Macaulay
Media company: Essence Mediacom
Managing director, Arts and Sciences: James Bland
Executive manufacturer, Arts and Sciences: Elise Jeanrenaud
Executive manufacturer, Arts and Sciences: John Benson
Director and photographer: Alex Prager
Director of images: Haris Zambarloukos
Producer: Lauren Highman
Editors: Darren Baldwin
Retouching: Bermúdez Studios & Tristan Zamula
Artwork: Nigel Pullum
Studio managers: Toni Polain & Ella Clayton
Visual results lead: Declan Andrews
Visual results manager: Tito Fernandes
Post-production corporate: Black Kite
Post-production senior manufacturer: Chloe Ensor
Grade: Black Kite
Colorist: George Okay
Sound studio: 750mph
Sound engineer: Sam Ashwell
Music observe: ‘I’m long gone’ by means of Lovehoney
Music composer: Lovehoney
Music manager: Black Sheep Music
Music corporate: Mind Under Bridge Publishing
Interim advertising and marketing director, Clothing and Home: Rachel Nooney
Head of name and comms, Clothing: Sarah Atkins
Marketing supervisor, Home: Megan Middleton
Marketing supervisor, Clothing: Sam O’Neil
