Every 12 months when summer season rolls round, I inform myself I do not in reality want anything else new. I’ve the linen shirts, the simple attire, the sandals that experience already noticed a couple of too many rooftop brunches, but with out fail, there may be all the time a logo (or 3) that sneaks onto my radar and unexpectedly makes my closet really feel, neatly, somewhat stale. A brand new supply of inspiration that comes within the type of a marvelous style logo all the time ends up in a couple of new purchases and will get me excited for what is subsequent to return with a brand new season.
Before summer season creeps up on us, I made up our minds to move immediately to the supply and ask a couple of style editors concerning the manufacturers which can be quietly taking on their summer season wardrobes. These are the labels they are attaining for time and again—those that make getting wearing 90-degree climate really feel rather less not possible. If you are looking to combine it up with out leaving behind your staples, their solutions simply would possibly provide the buying groceries permission slip you did not know you wanted.
“Jacquemus wasn’t always a go-to brand for me, but its most recent spring/summer 2025 collection hit on exactly how I want to get dressed right now: an overtone of 1950s elegance with crisp poplin shirting and striking A-line silhouettes and a palette of serene ivory tones. Plus, I (like everyone else) have my heart set on one of the Turismo bags, a retro bowler bag finished with a knotted handle.” — Anna LaPlaca, Senior Editor
(Image credit score: Courtesy of HBO Max)
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“Posse is readily taking on my cloth cabinet. Its linen is tremendous comfortable and fine quality, and its summer season collections all the time have the prettiest prints and colours. The logo does not free up a ton of items every season, however each unmarried merchandise it designs is elite. I extremely counsel the Aurelia Shorts (probably the most wearable take at the bloomer-shorts pattern I’ve discovered) and any of its linen cropped jackets and vest tops. Honestly, you’ll be able to’t move improper with anything else the logo places out into the universe.” — Allyson Payer, Senior Editor
(Image credit score: Courtesy of Posse)
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“Cool-girl L.A. brand Geel has been catching my eye this season with its easy and adaptable pieces that seamlessly integrate into everyday life. The brand offers perfectly fresh, effortless, and easy pieces for my L.A. lifestyle, from knit tops to sheer skirts.” — Judith Jones, Associate Shopping Director
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Zimmermann’s lookbooks have all the time felt like a projection of my maximum elaborate summer season daydreams with their flowing attire, showstopping equipment, and silhouettes that by no means fail to stun. Boredom has merely by no means been an possibility. I to find myself drawn in each season, however this 12 months’s assortment sparked a full-blown obsession. With bohemian style hitting a fever pitch, Zimmermann has completely captured what we are all about to crave. There’s one thing impossible to resist in each nook of the gathering, from swimsuits to sundresses.
(Image credit score: Courtesy of Zimmermann)
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“No matter the season, Toteme is the brand that influences my wardrobe the most. Elin Kling, the brand’s creative director and founder, truly understands what women want to wear every day, regardless of their lifestyle. Her vision is reflected in the brand’s fluid dresses, tailored pants, and carryall handbags. The shoes are also a must-see, especially the new collection featuring stunning woven ballet flats and heeled thong sandals. While both styles are minimalistic in design, they have unique elements that make even a simple tee-and-jeans outfit feel special.” — Nikki Chwatt, Associate Editor
(Image credit score: Courtesy of Toteme)
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“Surprise, surprise: The brand influencing my style most this season (and always) is Prada. Think tailored skirts in neutrals like gray, tan, and black paired with pops of color and block-heel brushed-leather pumps and fitted knee-high stiletto boots. For so long as I will prior to it in reality heats up in New York, I’ll be topping each glance with a automobile coat and including my trusty Prada 1995 Re-Edition shoulder bag.” — Eliza Huber, Senior Editor
(Image credit score: Courtesy of Prada)
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“Paloma Wool continues to inform my wardrobe throughout the seasons. I love how its pieces are minimal and timeless yet artistic, playful, and unique. I’ve gone down multiple rabbit holes of looking for adjacent brands that feel in line with its well-known aesthetic, which is how I found other favorites like Gimaguas, Geel, and Belle.” — Audry Hiaoui, Associate Shopping Editor
(Image credit score: Courtesy of Paloma Wool)
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(Image credit score: Bobby Schuessler)
“Vince is one of my go-to brands. The quality is top-notch, and the spring collection is filled with elevated separates that are modern yet still feel timeless. The outerwear is dreamy (hello, trench coats), and the shoe selection is particularly noteworthy. I’m partial to suede boat shoes and playful jelly mules!”— Bobby Schuessler, Market Director
(Image credit score: Courtesy of Vince)
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“Loulou Studio has left a lasting impact on my looks as of late. This is all thanks to its collections that are full of elevated basics that feel current yet classic. Another plus is how cohesive the pieces are, allowing them to be seamlessly mixed and matched no matter the season.” — Jennifer Camp Forbes, Senior Shopping Editor
(Image credit score: Courtesy of Loulou Studio)