Warner Bros. Discovery begins Max password-sharing crackdown

Warner Bros. Discovery is taking a web page out of Netflix’s playbook.

In an obvious transfer to crack down on password sharing outdoor the house, the corporate’s streaming carrier Max has introduced a brand new characteristic it’s calling Extra Member Add-On. Similar to Netflix’s paid sharing fashion, the brand new characteristic permits customers so as to add an additional one that does now not are living in the similar family as the main account holder to their subscription for a per 30 days rate.

Priced at $7.99 a month, the pal or circle of relatives member of the account proprietor will get their very own stand-alone account underneath the similar subscription. Existing profiles hooked up to shoppers who don’t are living inside the main family may also be transferred to those new account varieties, because of this their watch historical past and proposals will observe them to the brand new account.

At least for now, the choice is restricted to at least one add-on profile in line with subscription.

Netflix lengthy teased its password crackdown sooner than enforcing identical adjustments in 2023, a technique that was once briefly tailored through Disney ultimate fall for its Disney+ carrier.

“Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts,” stated JB Perrette, CEO of worldwide streaming and video games at Warner Bros. Discovery, in a observation Tuesday. 

Warner Bros. Discovery’s plan to chop down on password sharing was once floated again in December. The transfer comes as streamers strive to spice up earnings from those direct-to-consumer platforms and maintain profitability.