Mark Zuckerberg, CEO of Meta Platforms Inc.; from left, Lauren Sanchez; Jeff Bezos, founding father of Amazon.com Inc.; Sundar Pichai, CEO of Alphabet Inc.; and Elon Musk, CEO of Tesla Inc., throughout the 60th presidential inauguration within the rotunda of the U.S. Capitol in Washington, D.C., on Jan. 20, 2025.
Julia Demaree Nikhinson | Bloomberg | Getty Images
President Donald Trump used to confer with Jeff Bezos as “Jeff Bozo.” Now, after extra drama between the 2 males, Trump is asking the Amazon founder a “good guy.”
Amazon’s profits file, scheduled for Thursday, already had buyers on edge because of the president’s sweeping price lists and the prospective have an effect on they’re going to have around the tech large’s a lot of companies. With its inventory value down 17% this 12 months, Amazon is predicted to file its slowest charge of earnings expansion for any length since 2022, and that does not mirror the levies introduced in early April.
The rigidity were given amped up early this week.
The White House on Tuesday criticized Amazon for reportedly making plans to show on its web page how a lot the brand new price lists on most sensible U.S. buying and selling companions are riding up costs for customers. After the tale was once revealed by means of Punchbowl News, Trump known as Bezos to whinge.
Amazon abruptly replied and mentioned no such alternate was once coming.
“This was never approved and is not going to happen,” Amazon wrote in a weblog put up that totaled 31 phrases.
President Trump ceaselessly hurled insults at Bezos throughout his company time period within the White House, in large part as a result of the Amazon founder’s possession of the Washington Post. Bezos has just lately long gone out of his manner to check out and mend the connection, touring to Washington, D.C., for the inauguration in January.
The president mentioned he was once proud of their newest telephone name.
“Jeff Bezos was very nice,” Trump informed journalists afterward Tuesday. “He was terrific. He solved the problem very quickly and he did the right thing. He’s a good guy.”
Amazon clarified that it was once handiest bearing in mind exhibiting the import charges on merchandise bought on its cut price storefront, Amazon Haul, which competes with ultra-cheap Chinese store Temu. Products on Haul value $20 or much less and lots of of them are bought direct from China the use of the de minimis industry exemption. That loophole is ready to depart subsequent month after Trump signed an government order, making it dearer to send the ones merchandise to the U.S.
The conflict with Trump highlights the drive Amazon is below to blunt the have an effect on of Trump’s competitive price lists on Chinese imports, which general 145%. The corporate faces important publicity to the price lists, basically via its retail unit. Amazon assets some merchandise from China, whilst many dealers on its third-party market depend at the international’s second-largest economic system to make or bring together their merchandise.
The matter of price lists will hover over Amazon’s first-quarter profits file. Investors will wish to understand how upper import prices may have an effect on its margins, and whether or not uncertainty across the price lists has led to consumers to be extra wary with their spending.
For the quarter, Amazon is predicted to file profits in line with proportion of $1.37 and earnings of $155.04 billion, consistent with LSEG, which might constitute annual expansion of simply over 8% and will be the slowest charge of growth since the second one quarter of 2022.
‘Difficult alternatives’
Amazon CEO Andy Jassy informed CNBC previous this month that the corporate hasn’t noticed a drop-off in shopper call for. Amazon is “going to try and do everything we can” to stay costs low for consumers, together with renegotiating phrases with a few of its providers, Jassy mentioned. But he said some third-party dealers will “need to pass that cost” of price lists directly to customers.
Analysts at UBS mentioned in a observe to shoppers on Tuesday that no less than 50% of things bought on Amazon are matter to Trump’s price lists and may transform dearer because of this.
“Consumers therefore might have to make more difficult choices on where to allocate their dollars,” wrote the analysts, who’ve a purchase score on Amazon stocks.
Amazon has reportedly stressed a few of its providers to chop costs to shrink the have an effect on of Trump’s price lists, consistent with the Financial Times.
Some dealers have already raised costs and reduce on promoting spend as they deal with upper import prices. Others need to safe new providers in international locations like Vietnam, Mexico and India, the place price lists are expanding below Trump, however are delicate when compared with the levies imposed on items from China.

Temu and rival cut price app Shein implemented value hikes on many pieces closing week. Temu has since added “import charges” ranging between 130% and 150% on some merchandise.
Wall Street will be all in favour of Amazon’s observation surrounding trade stipulations going ahead. The 1/3 quarter will come with the result of Amazon’s Prime Day buying groceries tournament, generally held in July throughout two days. Amazon dealers in the past informed CNBC they’ll run fewer offers for this 12 months’s Prime Day to preserve stock or as a result of they may be able to’t find the money for to mark down merchandise any longer.
Bank of America analysts mentioned in a observe to shoppers this week that it sees the possibility of Amazon to provide a “wider guidance range” in its profits file on Thursday, “though the impact may be bigger in the third quarter.”
Analysts at Oppenheimer mentioned buyers are “highly uncertain” as to the have an effect on of price lists on Amazon’s e-commerce trade. The company has an outperform score on Amazon’s inventory.
“We are assuming Q3 is the quarter most impacted as sellers should still have pre-tariff inventory through May and therefore don’t need to raise prices yet,” the analysts wrote.
Amazon did not supply a remark past its quick commentary on Tuesday.
WATCH: Trump spoke with Bezos
