The PEDIGREE® Brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar

MARS Petcare, an international chief in puppy diet and care, has unveiled its new digital-first marketing campaign for the PEDIGREE® emblem in India gravy’s vary, celebrating the deepening bond between pets and their oldsters. The marketing campaign options Bollywood actor and faithful puppy guardian Bhumi Pednekar. The marketing campaign employs cutting edge storytelling to turn Pedigree gravy as greater than only a meal—it’s a language of affection. In the advert movie, Bhumi Pednekar is noticed sharing heartfelt moments with their cherished canine, illustrating how providing a pouch of Pedigree gravy turns into a day by day act of care and affection.

The PEDIGREE® emblem in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar

The PEDIGREE® gravy vary is meticulously formulated to supply 100% entire and balanced diet, making sure that canine obtain the proper quantities of proteins, fat, carbohydrates, nutrients, and minerals in each meal. 

Beyond dietary completeness, gravy provides a number of benefits which are on occasion overpassed. Its upper moisture content material aids in keeping up correct hydration, the most important for general well being. The wealthy aroma and texture make rainy meals extra interesting, particularly for choosy eaters. The comfortable consistency is mild at the digestive gadget, really helpful for canine with sure clinical stipulations.

The PEDIGREE® gravy vary, appropriate for pups and grownup canine, is made with actual rooster in gravy and is a wealthy supply of top of the range protein, calcium, nutritional fiber, Omega 6, and Zinc—supporting holistic well being and on a regular basis power.

By integrating those practical advantages with the emotional narrative of affection and care, the marketing campaign targets to coach puppy oldsters on making knowledgeable nutritional alternatives that make stronger their pets’ well being and happiness.

Ayesha Huda, Chief Marketing Officer, MARS Petcare India, commented: “We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE® gravy’s range as a meaningful expression of that love through complete and balanced nutrition. Our gravy not only offers delicious taste but also supports better hydration, improved digestion, and overall well-being for dogs.”

She additional added “ Recent surveys indicate that over 60% of Gen Z and millennial pet parents in India view their pets as family and are actively seeking better nutrition options. Many are realizing that home-cooked food alone may not meet the specific nutritional needs of dogs, particularly concerning calorie conversion and complete nourishment. With Bhumi as a partner for the campaign we’re connecting emotionally while also educating pet parents on how simple choices like incorporating gravy food can significantly enhance their pet’s health. This initiative is not just about growing our brand—it’s about advancing the category by making nutrition more accessible, relatable, and heartfelt.”

India’s puppy parenting panorama is present process an important transformation. Pets are actually regarded as integral members of the family, resulting in a heightened focal point on their well being and diet. This shift underscores the significance of offering diets that aren’t simplest lovingly ready but additionally nutritionally complete.

Bhumi Pednekar shared, “My partnership with the PEDIGREE® brand in India is a natural extension of the deep love I have for my pet. PEDIGREE® is a legacy brand committed to delivering 100% complete and balanced nutrition, an intention I wholeheartedly support. Our campaign celebrates the special bond we share with our pets and highlights how we can express our love in a sweet and playful way. I couldn’t help but say ‘I love you’ to both Pedigree and my pet in the same breath. PEDIGREE®’s wet food range is the perfect choice for my pet because it meets its nutritional needs and has an irresistible taste.”

The marketing campaign, produced by way of Kulfi Collective, extends past electronic platforms thru interactive installations in dog-friendly parks and collaborations with key regional influencers, making sure standard achieve and cultural resonance. With ‘I Pouch You’, The PEDIGREE® emblem in India combines emotional storytelling with product schooling, reinforcing the message that feeding higher is not only a decision—it’s an act of affection.

Ad Links: Pedigree Gravy – Bhumi’s Unconditional Love for Beau Bhumi and Beau Play Who’s More Likely To?

About Mars Petcare

Mars Petcare, a part of Mars, Incorporated, is an international chief in puppy care with over a century of historical past in advancing the well being and well-being of pets. With manufacturers like PEDIGREE®, WHISKAS®, ROYAL CANIN®, GREENIES™, and SHEBA®, Mars Petcare serves the wishes of pets in additional than 50 international locations. Its dedication to puppy well being extends thru veterinary care, genetic analysis, and a deep-seated project to create “A BETTER WORLD FOR PETS.” With a focal point on innovation and a trust within the energy of pets, Mars Petcare is devoted to nurturing the bond between pets and their households world wide.