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Stella Artois has unveiled a brand new marketing campaign this is encouraging other folks to be artful with regards to stashing its beers at events. In a sequence of print commercials, the beverages will also be observed hidden in the back of massive truffles, within the depths of freezers and camouflaged amid packs of meals.
To coincide with the pictures, advert company Ogilvy New York has additionally launched a brief movie that sees simply how every of the beers had been stashed.
The new marketing campaign is a part of a much wider play by way of the emblem to faucet into relatable, human insights. Last week, a photograph sequence confirmed gig goers with cans of Stella in hand, prepared to take an elbow to the ribs at gigs so as to give protection to their drink.
