Rhenus Group Strengthens LATAM Region as Blu Logistics Rebrands to Rhenus Logistics

The Rhenus Group, an international logistics answers supplier, has introduced the professional rebranding of Blu Logistics LATAM to Rhenus Logistics, following its acquisition in 2023. The rebranding will beef up the Group’s footprint and operational integration throughout Latin America, as BLU Logistics LATAM will now commercially function beneath the Rhenus Logistics identify in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay. This transition enhances and strengthens Rhenus present operations in Argentina, Brazil, Chile, Colombia, and Mexico, whilst additional increasing its provider portfolio with a focal point on Air & Ocean and warehousing answers. The unified emblem id of the 2 family-owned firms will be offering shoppers higher consistency, connectivity and get right of entry to to the Groups world requirements, functions, and repair portfolio. Rhenus’ experience in supporting the India-LATAM business lane may even play a pivotal function on this milestone.

The rebrand comes amid a length of important enlargement around the area. In 2024, the blended operations of Rhenus Logistics LATAM and BLU Logistics LATAM treated over 210,000 TEUs in complete container load (FCL) shipments, a 16.67% building up in comparison to the 180,000 TEUs controlled by means of BLU Logistics LATAM on my own in 2023. As a results of its robust positioning and rating in ocean freight, in particular at the Far East Asia to LATAM business lane, Rhenus Logistics is identified as a number one freight forwarder within the area. To proceed supporting visitor and marketplace calls for, the corporate has expanded its regional footprint with new place of work openings. Most lately, in March, Rhenus Brazil inaugurated a brand new department in Belo Horizonte, strengthening its presence in key logistics hubs all through the rustic. LATAM’s rising relevance in world business is clear thru expanding shipment volumes from Asia, India, Europe, and the United States.

“For the Rhenus Group, this rebranding marks a new era in Latin America and reinforces our long-term commitment to the region,” stated Tobias Bartz, CEO of the Rhenus Group. “It reflects both our local success and our global ambition. We’ve seen remarkable growth and continue to identify strong opportunities across the region. This rebranding connects the shared identity of two family-owned companies unifying as one. It strengthens our footprint in Latin America and offers our customers greater efficiency, visibility, and the opportunity to grow their business with us, now fully integrated into our global network, portfolio of services and capabilities.”

As India strengthens its function as an international production and export hub, and Latin America continues to thrive as a supply of agriculture, power and uncooked fabrics, business possible between the areas is accelerating. The India–Latin America business lane is evolving swiftly, pushed by means of rising call for and sectoral synergies, highlighting the strategic relevance of the corporate’s expanded presence in Latin America to make stronger key business flows with India.

“The ongoing collaboration through BRICS — with Brazil and India cooperating — and several free trade agreements between India and various Latin American countries are playing a pivotal role in strengthening this partnership,” stated Bhaswar Arya, Joint Managing Director of Rhenus India. “These frameworks are enhancing bilateral engagement, easing market access and creating fertile ground for deeper economic cooperation. We see immense potential across diverse sectors such as pharmaceuticals, automotive, agro-commodities, textiles and technology. Moreover, improved ocean and air connectivity, alongside policy-driven efforts from both regions, is accelerating the momentum of trade.”

With deep roots in each areas and a rising community of built-in products and services, Rhenus is uniquely located to make stronger shoppers throughout key India–Latin America business corridors. As the corporate continues to extend its world footprint, it stays all for handing over environment friendly, customer-centric answers that free up new price and pressure long-term enlargement throughout continents.

 

About Rhenus

The Rhenus Group is without doubt one of the main logistics experts with world trade operations and annual turnover amounting to EUR 8.2 billion. 41,000 staff paintings at 1,330 trade websites in additional than 70 nations and broaden leading edge answers alongside the entire provide chain. Whether offering shipping, warehousing, customs clearance or value-added products and services, the family-owned trade swimming pools its operations in quite a lot of trade devices the place the wishes of shoppers are the foremost focal point always.