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At Possible 2025, Agnitio.ai debuted as a plug-and-play AI instrument constructed to streamline advert operations and provides manufacturers complete keep watch over in their knowledge. Its co-founder says it’s time to ditch black containers and make transparency the norm.
At this 12 months’s Possible convention in Miami, one theme stood out: manufacturers need extra keep watch over, extra transparency and smarter insights from their knowledge. Frustration with walled gardens and slow processes is using a brand new wave of call for and Aubriana Alvarez Lopez is able to meet it with Agnitio.ai.
We met Alvarez Lopez at Possible, the place she offered Agnitio as a plug-and-play knowledge control and orchestration instrument that integrates seamlessly with present advertising and information stacks. The objective? To lend a hand manufacturers, businesses, and platforms act sooner, with out ripping out what they already use.
It’s a well timed release. Despite an explosion in knowledge availability, maximum firms nonetheless combat to harness their doable. In a 2021 Deloitte learn about, simply 18% of organizations stated they might make the most of unstructured knowledge, which makes up 80-90% of all undertaking knowledge, together with textual content, video, logs and social media. With AI now providing remarkable tactics to arrange, turn on and be informed from this information, the aggressive alternative is immense.
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“I just made the leap from big corporate to the total opposite – startup, seven people, getting things off the ground,” says Alvarez Lopez, who up to now led product advertising and AI technique at Samsung Ads. “It’s an exciting time to be in AI. Everybody’s talking about it, but some people are actually doing it.”
That “doing it” takes the type of Agnitio.ai, the place she’s co-founder and CEO along adtech veterans Eric Shaffer and Segi Benjakob. Their project? To repair the damaged workflows of promoting via changing weeks of back-and-forth with a collection of good brokers that get duties performed in mins.
“We’re plug and play,” she explains. “The things that used to take three to four weeks we’re doing with our agents in three to four minutes.”
Each agent makes a speciality of a particular job – from target audience segmentation to knowledge taxonomy and privateness compliance – all coordinated thru Gilbert, Agnitio’s orchestration layer. “Gilbert’s the guy that tells you who to go to,” Alvarez Lopez provides with a smile.
What makes Agnitio stand out is its transparency-first style. It isn’t a walled lawn or any other proprietary stack. “We’re not a black box. We’re not ripping anything out. We plug into your CRM, your DSPs, your SSPs – whatever you’re already using.”
That open structure, blended with AI skilled particularly for promoting operations, is already proving its worth. One pilot with a big target audience platform resulted in a 60% growth in activation velocity and a 35% spice up in consumer retention. Another stored a mid-sized company the similar of 30 full-time roles, translating into $8m in working financial savings over 3 years.
But for Alvarez Lopez, this isn’t on the subject of potency. It’s about redefining how knowledge is used. “We’re at the beginning of a trend. Brands and agencies want more control. They’re tired of fragmentation. They’re demanding transparency.”
That’s more uncomplicated stated than performed, after all. “Whether everyone complies or not, that’s the big question,” she admits. “But we can make it possible, to the extent that data is available.”
Born right into a Cuban circle of relatives and now based totally in New York, Alvarez Lopez brings a high-energy, human-first point of view to an business that too regularly buries itself in jargon. While she credit her years in company existence – “I learned so much” – it’s transparent she’s thriving within the entrepreneurial trenches. “It’s hard work, seven days a week, but it’s freeing. Knowing what you’re building is your own.”
Agnitio has already raised $250,000 in family and friends investment and is now making ready for a seed spherical to make bigger its group and construct out 13 further AI brokers these days at the roadmap. Early revenues are sturdy, coming near seven figures, and the corporate lately earned a place as a finalist within the I-Com Data Startup Challenge in Menorca.
Her recommendation to others considering of constructing the soar is that this: “Be thoughtful. Don’t burn bridges. But if it’s worth doing, do it and do it right.”
So, what’s subsequent? More consumer integrations, extra partnerships and a persisted push to make knowledge paintings more difficult for the individuals who personal it.
“I’m fascinated by how fast this space is changing. Whether we’ll finally get the transparency we deserve… we’re just getting started.”
