Irresistible Malkist Cracker Biscuit Plays the ‘Moment Stealer’ in a Dramatic and Humorous New Campaign

Malkist, the long-lasting 14-layered cracker biscuit emblem from Mayora India, proudly launches its newest marketing campaign — ‘Malkist Can’t Resist’ — a high-energy, funny tackle cravings so impossible to resist, they take over lifestyles’s maximum vital moments.

Malkist Can’t Resist

Rooted in an impressive shopper perception, the marketing campaign highlights a easy reality: the tacky, crunchy temptation of Malkist is solely impossible to resist. Whether it’s a large promotion, a marriage proposal, a efficiency, or your personal Wedding Day — as soon as Malkist enters the scene, the whole thing else takes a backseat.

Directed by way of Prasoon Pandey, the ingenious brings this concept to lifestyles with an surprising state of affairs: a bride, on her wedding ceremony day, is so misplaced within the indulgence of her favourite Malkist Cracker Biscuits that she forgets to get able. One by way of one, her oldsters or even the groom’s complete procession will get lured — all drawn in by way of the 14 crunchy layers and wealthy, tacky topping of Malkist.

Sonal Dabral, Founder of Tribha, the ingenious company in the back of the marketing campaign, mentioned, “I genuinely love Malkist. When something is that irresistible, the ideas just fall into place. We wanted to capture that in a way that’s funny, visual, and rooted in everyday craving. And what better setting than a wedding — where everything’s meant to be under control? Weddings are already high drama. We just added cheese and 14 crunchy layers to it. That’s Malkist for you — even the bride has got her priorities sorted. You should try one too.”

Expressing his pleasure at the release of the marketing campaign, Rituraj, Head of Marketing at Mayora India, mentioned: “At Mayora, we believe that great products create unforgettable experiences — and Malkist is the perfect example. Its 14 crunchy layers and innovative toppings like cheese, cappuccino, double chocolatey and caramelized sugar make it hard to resist, no matter the occasion. With this campaign, we’ve captured that irresistible magnetism — because Malkist doesn’t just fit into moments, it takes them over.”

The new Malkist ingenious shall be amplified thru TV, Digital & Influencer collaborations and shall be supported by way of shopper engagement actions. This 360-degree marketing campaign is about to power deeper connections and give a boost to Malkist’s place as ‘an irresistible cracker biscuit’.

Don’t leave out the tacky & crunchy pride — observe malkist_official on Instagram and be part of the #MalkistCantResist marketing campaign.

Watch the brand new ‘Malkist Can’t Resist’ ingenious right here: www.youtube.com/watch?v=-qEpct_vjOY

About Malkist

Malkist is an iconic cracker biscuit emblem from Mayora India, identified for its 14-layered crunchy crackers with cool toppings like Cheese, Double Chocolatey, Cappuccino & Caramelized Sugar. Manufactured in Indonesia by way of the Mayora Group, Malkist has gained the hearts of shoppers around the globe for its impossible to resist style and distinctive intake enjoy.

About Mayora India

Mayora India, a all of a sudden rising FMCG corporate, is a part of the Mayora Group headquartered in Jakarta, Indonesia. Its numerous portfolio in India contains Kopiko within the Confectionery class; Malkist and Coffee Joy in Biscuits; Choki-Choki in Chocolates; and Café Blend within the Beverages class.

Reach us on: www.mayoraindia.com | [email protected]

Instagram: malkist_official | YouTube: Mayora India: Malkist

Hashtag: #MalkistCantResist