Hard Rock Bet’s offbeat mockumentary marks ‘Jackpot Season’

The long-form spot introduces a number of kooky characters who’re dedicated to enjoying on line casino video games and used to be impressed by way of mockumentaries that practice characters deeply embedded in area of interest cultures.

“We obsessed over every detail of this self-aware world, from the tone of voice to the tiniest props inspired by graphics from casino games, because we knew the more specific and unexpected it felt, the more it would resonate with a savvy audience that’s seen it all. And we were lucky to work with Emma [Debany, the director], who packed so much humor into every scene,” mentioned Geno Burmester, team inventive director at 72andSunny New York.

“Hard Rock Bet trusted us to take a big creative swing, and that partnership gave us the freedom to build something truly different in the iGaming space — something with personality, rewatchability, and heart.”