Endura Mass Becomes Official Weight Gainer Nutrition Partner for Lucknow Super Giants

Endura Mass the main weight acquire complement emblem from Cipla Health has partnered with Lucknow Super Giants the franchise staff of the Indian Premier League as their ‘Official Weight Gainer Nutrition partner.’ With this strategic partnership, the emblem intends to improve its reference to the target market as probably the most relied on weight gainer within the nation.

Endura Mass Becomes Official Weight Gainer Nutrition Partner for Lucknow Super Giants

As a pioneer in India’s weight acquire class, Endura Mass has empowered greater than 100 million folks over the past 20 years to reach their desired weight with a science-backed product. A vegetarian components wealthy in very important vitamins, and to be had in scrumptious flavours, it’s designed to reinforce holistic well-being. The affiliation with Lucknow Super Giants strengthens the emblem play and spreads consciousness concerning the significance of weight acquire receive advantages ranging from 6 weeks of eating the product as really helpful on pack. Just because the Indian Premier League (IPL) fosters rising cricket skill, Endura Mass helps underweight folks on their adventure to a more fit weight whilst additionally empowering their folks with self belief, encouraging a balanced and nourishing way of life.

To have fun the partnership, the emblem has introduced an advert movie that captures the eagerness of cricket lovers in India, highlighting the unwavering reinforce of Lucknow Super Giants’ fans. The movie additionally showcases Endura Mass’s vary of tasty flavours, reinforcing its enchantment as India’s relied on weight acquire answer. Featuring cricket stars Rishabh Pant, David Miller, and Nicholas Pooran, the movie is being aired throughout TV and virtual platforms.

The affiliation will probably be amplified thru a 360-degree marketing campaign, that includes packaging, virtual, print, tv, and OOH activations to advertise the partnership.

Commenting at the collaboration, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. mentioned, “For over two decades, Endura Mass has been India’s most trusted weight gain solution. Rooted in science, our products are designed to support individuals on their journey toward a healthier lifestyle. Just as the team exemplifies performance on the field, Endura Mass is committed to empowering individuals with the right nutrition to achieve their goals.  Through our association with the Lucknow Super Giants, we aim to inspire audience and reinforce the importance of the right solution for peak performance, mirroring the ethos of our brand.”

“We are delighted to join hands with Endura Mass as our Official Weight Gainer Nutrition partner,” says Vinay Chopra CEO of Lucknow Super Giants. “Clean nutrition and peak physical performance are crucial for success in the highly competitive world of IPL cricket. This belief also aligns with the mission of Endura Mass to support the nutritional needs of the consumers looking to gain weight the right way.”

You can catch the movie right here.

About Cipla Health Limited

Cipla Health Limited, the fast-moving wellness items (FMWG) arm of Cipla, was once integrated in 2015 with a imaginative and prescient to spearhead the wellness wave in India. Cipla Health has delivered speedy enlargement and these days performs throughout a various portfolio of 20 manufacturers with maximum key manufacturers being No. 1 or No. 2 of their respective classes. The portfolio comprises merchandise in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials).