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Coca-Cola is doubling down on personalization with the release of its newest undertaking, ‘Share the Feels.’ The out-of-home visuals develop into identify pairings into sudden messages that seize the spark of connections between pals.
The marketing campaign was once born from exploring masses of brand mixtures, each and every in moderation selected to rouse certain messages that replicate the power and emotion of folks coming in combination. For example, Finlay and Rebecca create ‘Fire,’ Paul, Arthur, and Daisy shape ‘Party’ and Maddie, Craig and Victoria develop into ‘Magic.’
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“We believe ‘Real Magic’ happens when people come together and ‘Share the Feels’ really embodies that ethos,” stated Islam ElDessouky, world vice-president of ingenious technique and content material at Coca-Cola.
“The campaign shows the power in coming together through the unexpected name pairings that celebrate the joy in moments. We can’t wait to see friends engaging with this content in real time.”
Creating the marketing campaign was once a staff effort, evolved by way of WPP Open X, led by way of David Miami and supported by way of Essence Mediacom and Ogilvy PR.
“We wanted to take the magic of personal connection that Share a Coke introduced and evolve it in a way that brings a fresh perspective,” added Edgard Gianesi, leader ingenious officer at David Miami. “Piccadilly Circus, one of the locations where the campaign will run, is a spectacle of lights and energy, providing the perfect space to create shared moments of joy and connection that Coca-Cola stands for.”
