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Tuborg has unveiled a brand new advert marketing campaign that objectives to faucet into formative years subcultures by means of the transformative energy of song, in particular, when the beat drops right through a DJ set.
The paintings is geared toward a Gen Z target audience, as the emblem’s analysis has proven that 50% say they’re too wired to pursue amusing stories.
The marketing campaign is led by way of a 30-second hero movie that opens at a colourful pageant scene. In the center of the gang, one particular person stands proud, glued to their telephone, lacking the instant. Then, on degree, the DJ cracks open a bottle of Tuborg. The unique sound of the bottle best ‘pop’ ignites a beat drop and shocks other folks out of scrolling.
Carl Angelo, inventive director and founding spouse at Worth Your While, mentioned: “We didn’t build a campaign to tell people what to do. We built a feeling. One that lives in the bass, in the chaos, in the crack of a bottle cap. The drop isn’t just sound – it’s a shift. A rupture in the noise. It’s a moment of release. A pulse of freedom. And maybe even a way back to themselves.”
Alongside the fast movie, the marketing campaign introduces a brand new visible language in line with other folks’s uncooked, imperfect, sweaty, and euphoric expressions after they enjoy ‘The Drop’ of the song.
These are captured throughout out-of-home, virtual, and PR belongings. Created in collaboration with UK social company, We Are Social, ‘Feel the Drop’ is ready to run for three hundred and sixty five days.
Credits
Tuborg Global
Chief advertising and marketing officer, Carlsberg Group: Yves Briantais
Vice president, international advertising and marketing, Carlsberg Group: Steve Stringer
Global advertising and marketing officer, Tuborg: Pernille Arnt
Global advertising and marketing supervisor, Tuborg: Jack Calderwood
Global advertising and marketing supervisor, Tuborg: Marianna Daddiego
Global manufacturers manufacturer, Carlsberg Group: Ulrika Eythorsson
Worth Your While
Chief technique officer: Tali Madsen
Creative director/spouse: Carl Angelo
Senior artwork director: Katrine Winblad
Creative director/spouse: Tim Pashen and Lukas Lund
Creatives: Isa Bella Madelena Normark, Frederik Emil Vedersø Larsen, Alexander Winge Leisner, Victor Ghaznawi
Graphic fashion designer: Claus Rost-Jensen
Account supervisor: Celina Ranum Aagaard
Account director/CEO/spouse: Morten Ingemann
Want to head deeper? Ask The Drum
Thirsty Copenhagen
Director: Luciano Ruiz
Executive manufacturer: Niels Kau
Line manufacturer: Arlette Walsoe
Post manufacturer: Sille Martens
Producer:
Production supervisor:
Production assistant:
Production fashion designer: Fer Guerrero
Production fashion designer: Muse Jiang
DOP: Nikita Kuzmento
Onlining and exporting: Andreas Blinkenberg
Thirsty Shanghai
Executive manufacturer: Jeppe Laursen
Executive manufacturer: Phoenix
Executive manufacturer: Mika Mao
Financial manufacturer: Ming Laursen
Still photographer: Chixi
Final Cut
Editor: Sam Bould
Editor assistant: Maximus Adams
Chemistry
VFX manufacturer: Emilie Lausch
VFX manager: Simon Sandin
Grade: Nurali Kushkov
Grade: Christian Karlsen
Sound design manufacturer: Louise Ryge
Sound design: Mathias Middelhart
Sound design: Kevin Koch
Playhead
Composer: Simon Littauer
Composer: Lasse Martinussen
Ginger Studio
Stylist: Ginger
Hair and make-up: Ginger Studio staff
Weareeli
CGI and artwork path: Kristian Levin
Motion and animation: Morten Lasskogen
Color grading: Benjamin Lajboschitz
Color grading and artwork path: Mogens Wittrup
Producer and artwork path: Martin Daugaard
