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The New Yorker is celebrating its 100th yr with a brief video showcasing 700 of its 5,000 covers in all their glory. The paintings honors the newsletter’s present editorial team of workers, with the script written in partnership with editor David Remnick and the voiceover is by means of team of workers creator Jia Tolentino.
George Gershwin’s 1924 musical composition Rhapsody in Blue, which additionally simply celebrated its 100th anniversary, served as inspiration for the soundtrack.
“Over the past hundred years, The New Yorker has covered it all, from political campaigns to scientific breakthroughs to the arts and more, always with depth, rigor and a fair bit of good humor,” stated editor David Remnick.
“This campaign celebrates that history and points to a thrilling future. We hope it will inspire new subscribers to join us for everything we have to offer.”
The quick showcases the affect that the mag has had on tradition for the previous century and a nod to what’s subsequent.
Marcos Kotlhar, spouse and leader ingenious officer at Le Truc, defined: “In an era of misinformation and clickbait journalism, The New Yorker has remained an antidote by challenging readers to think deeper, to embrace complexity and to earn their cultural rewards – and in a world that demands more, that’s exactly why it matters. The film underscores The New Yorker’s status as a badge of intellect to its readers.”
Want to move deeper? Ask The Drum
Credits
The New Yorker
Editor: David Remnick
Art editor: Françoise Mouly
Creative director: Nicholas Blechman
Deputy editorial director: Monica Racic
Deputy editor: Deirdre Foley-Mendelssohn
Editorial director: Henry Finder
Executive editor: Daniel Zalewski
Managing editor: Nathan Burstein
Staff creator and voiceover artist for this marketing campaign: Jia Tolentino
Senior vice-president, client earnings, Condé Nast: Michael Ribero
Vice-president, client ingenious and B2B advertising and marketing, Condé Nast: Ji Yun Lee
Creative director, client earnings, Condé Nast: Thais Klein
Director, challenge control, client earnings ingenious and B2B advertising and marketing, Condé Nast: Marni Verni
Senior challenge supervisor, client earnings ingenious, Condé Nast: Blaine Surber
Executive director, international client earnings, Condé Nast: Sherry Hsieh
Senior supervisor, client earnings, Condé Nast: Lindsay Ederheimer
Senior director, enlargement advertising and marketing, Condé Nast: Kaitlin Gross
Senior dressmaker, client earnings ingenious, Condé Nast: Laura Dirzyte
Copywriter, client earnings ingenious, Condé Nast: Michael Polovsky
Corporate images director, Condé Nast: Ivan Shaw
Registrar, Condé Nast Archive: Gretchen Fenston
Le Truc
Partner and leader ingenious officer: Marcos Kotlhar
Executive ingenious director: Evan Schultz
Creative director: Daniela Gilsanz
Associate ingenious director: Jose Contreras
Associate ingenious director: Sam Geloso
Senior creator: Max Cohen
Senior vice chairman, technique director: Patrick Tomasiewicz
Executive vice-president, head of manufacturing: Ryan Chong
Vice-president, supervising government manufacturer: Michael Lenic
Producer: Ryan McNally
Production coordinator: Matthew Hsieh
PXP Studios, US
Senior editor: Dan Goldstein
Editor: Julia Marshall
Producer: Kendra Crone
Senior trade affairs supervisor: Wendy Appelle
Business affairs supervisor: Natalie Marcrum
Roof
Director, composition and colour: Guto Terni
Executive manufacturer: Fernanda Curi
Line manufacturer: Fernanda Fraiz
Head manufacturer: Heloísa Novaes
Pipeline technical director/programming: Carlos Hallan
3-d structure: Guto Terni
Simulation: Heber Conde
Graphic design workforce: Bianca Baderna, Carolina Alberti and Natalia Veras
Animation
Animation director: Bruno Ferrari
Animation director: Guilherme Ferreirinha
Animator: Christopher Rocha
Animator: Larissa Garcia
Animator: Paulo Passaro
Animator: Rafael Valle
Animator: Sergio Filho
Editor, composition and colour: Pedro Fernandes
Editor: Bruno Ferrari
Editor: Rafael Valle
Research: Fabio Fluchs
Research: Bruno Lovato
Music by means of Human
Musical association: Morgan Visconti and Daryl Pinsdorf
Managing director, international government manufacturer: James Dean Wells
Producer: Nicole Riolo
Audio publish by means of Post Human
Sound design and blend: Daryl Pinsdorf
Post manufacturer: Rob Suchecki
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