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Today, two new advert spots mark the top of Leith’s long-standing partnership with the logo, remaining a bankruptcy at the unique tone of voice it advanced for Scotland’s ‘other national drink’.
The marketing campaign is to mark the release of 2 new limited-edition flavours hilariously named unicorn rainbow tears and Nessie juice. To expose the brand new tastes, audience are offered to ‘Nessie milker’ Angus McLean and ‘unicorn tear farmer’ Kelly.
On the shores of a undeniable loch, McLean, who unearths he’s a fifth-generation Nessie milker, proudly displays off his milking shed, which is embellished with photos of ancestors “pulling away at that legendary teat”. Demonstrating his exemplary milking method on some impressive apply udders, Angus additionally displays his loud Nessie-attracting cry, giving an perception into the talents of his ordinary industry. He ends with knowledge from his father: “It always tastes better when you’ve tugged it yourself.”
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Over at Greetin’ Acres Farm, Kelly the unicorn tear farmer is busy insulting her unicorn: “No one believes in you, and your teeth are massive”, inflicting the deficient horned beast to weep. But worry now not, Kelly could also be coaxing out tears of pleasure to assemble, with platitudes and acoustic ballads, while the tears in point of fact float once they watch Titanic in combination on a pill. With the rainbow tears gathered in pails, there’s simply time for one ultimate insult: “Get it oot ya, ya big pink donkey!”
Both spots have been directed via the acclaimed actor, creator and comic Seb Cardinal for Leith’s in-house studio. Cardinal used to be additionally at the back of Irn-Bru’s award-winning ‘WeCan’ marketing campaign all the way through the 2024 Euros.
