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Aviva has launched its newest emblem movie, titled ‘The Night Job’ to tout its swift insurance coverage choices. The cinematic movie, directed via Novemba and produced via Academy, opens on what seems to be a gloomy and secretive ‘night job’ interrupted via automotive issues, however takes an sudden flip.
The spot continues Aviva’s reimagined emblem expression, which introduced final yr and comprises developed emblem property reminiscent of an up to date colour palette, typography, and tone of voice.
Sarah Leccacorvi, head of selling communications at Aviva stated: “We’re thrilled with ‘The Night Job’ advert. It showcases our onward journey, offering a story that strikes just the right balance between anticipation and light-hearted humor, in a category where it’s notoriously difficult to stand out.”
The advert will run in the United Kingdom on TV, social and virtual. Media purchasing comes from Publicis Media.
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Credits
Client: Aviva
Brand: Aviva Car Insurance
Project, marketing campaign title: Aviva GI – The Night Job
Aviva
Chief buyer and advertising and marketing officer: Cheryl Toner
Marketing director: David Erixon
Head of selling communications (inventive): Sarah Leccacorvi
Brand activation supervisor: Deborah O’Malley
Marketing strategist: Luke Burford
adam&eveDDB
Creatives: Sali Horsey, Zoe Nash
Creative administrators: Tim Vance, Paul Knott
Chief inventive officials: Ant Nelson, Mike Sutherland
Producer: Charlotte Ellison
Planning: Josh Watson, Jack Spicer, Heather Alderson
Chief govt officer: Miranda Hipwell
Chief consumer officer: Sam Lecoeur
Managing spouse: Mike Stern, Charlotte Cook
Account director: Max Sullivan, Juliet Penn Hughs
Account supervisor: Zahra Ahmed
Project control: Ian Hughs
Legal: Tom Campbell
Business affairs: Emily Eshelby
Production corporate: Academy
Directors: Novemba
Executive manufacturer: Georgina Smith
Producer: Kishan Patel
Director of pictures: Stuart Bentley
Editing corporate: TenThree
Editor: Stephen Dunne
Assistant editor: Moyo Omotade
Managing director: Ed Hoadley
Production assistant: Lottie Allister Crooke
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Visual results manager: Jamie Stitson
2D artist: Adam McHale, Emily Govinden
Visual results manufacturer: David Keegan
Color grading corporate: Electric Theatre Collective
Colorist: Jason Wallis
Color manufacturer: Alex Carswell
Audio postproduction: Factory
Sound design & combine: Dan Beckwith
Audio manufacturer: Ciara Wakley
Music: The Hogan
Music manager: Rona Bradley
Soundtrack title: Trial By Fire
Media: Publicis Media
