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Ad of the Day: Aston Martin collaborates with Rolling Stones on analogue F1 movie

Ad of the Day: Aston Martin collaborates with Rolling Stones on analogue F1 movie

Aston Martin has teamed up with the Rolling Stones for a co-branded Formula 1 products assortment.

The limited-edition attire assortment options some of the global’s maximum in an instant recognizable symbols of rock and roll – the well-known Rolling Stones tongue emblem – mixed with Aston Martin’s wings.

To mark the drop, a brand new movie showcasing the hoodies, tops, and tees has landed. Directed by way of Glenn Kitson, the montage scrapbook-style spot displays pictures of the rockers and the clothes overlapping.

Want to head deeper? Ask The Drum


Titled ‘Hot Stuff,’ the paintings used to be shot completely on movie, with out a AI used in any respect. Kitson solely informed The Drum that the comments from the band used to be that they “loved” the paintings.

“I was just thrilled to be doing something for the Stones and see it sit on their channels. Also, to use their track Hot Stuff from their mid-70s period Black and Blue album is an underrated banger. Aston Martin too, two icons,” he stated.

“We shot it on 16mm film to give it some gritty texture. All the collage images are original pieces lent by Matt Lee, who has the biggest Rolling Stones collection in the world. It’s insane the amount of stuff he has, from original records to letters between the band and management as well as tour passes. He even has the cape that Jagger wore at Altamont.”

Credits

Director: Glenn Kitson

Producer: Poppy Ashton for The Rig Out

Edit: Search Party

Animation: Ana Projects

Music: The Rolling Stones

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